1.1   Access Grant.  Brava will use commercially reasonable efforts to make the modules and other features of the Brava Platform that are set forth on the applicable Order Form available to Customer.  Subject to the terms and conditions of this Agreement, Brava hereby grants Customer the limited, non-exclusive, non-transferable, non-sublicensable right to access and use such modules and features of the Brava Platform during the Term (as defined below), solely for Customer’s internal business purposes and subject to any seat limitations set forth on the applicable Order Form.

1.2   Onboarding Support.  As part of the provision of the Brava Platform and at no additional cost to Customer, Brava will provide onboarding and implementation support and services to Customer.

1.3   Restrictions and Responsibilities.  Customer will not use the Brava Platform for any purpose other than the purposes expressly set forth herein.  Customer may not, directly or indirectly: (a) reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying structure, ideas, know-how or algorithms relevant to the Brava Platform; (b) modify, translate, or create derivative works based on the Brava Platform; (c) use the Brava Platform for timesharing or service bureau purposes or otherwise for the benefit of a third party; or (d) remove any proprietary notices or labels.  Customer will be responsible for obtaining and maintaining any equipment and ancillary services needed to connect to, access or otherwise use the Brava Platform, including, without limitation, modems, hardware, server, software, operating system, networking, web servers and the like.  Customer will also be responsible for maintaining the confidentiality of Customer’s usernames, passwords and account details, and for any actions taken by parties with access to such usernames and passwords.  Customer agrees not to disclose such usernames and passwords to any third parties (other than employees of Customer).  Customer will inform Brava immediately if it discovers that any such username and/or password has been disclosed or made available to a third party, or that any unauthorized third party is otherwise accessing or using the Brava Platform.  Without limiting any other rights or remedies set forth herein or available pursuant to law, Brava may immediately suspend Customer’s access to the Brava Platform if Customer is in breach of any term or condition of this Agreement.

1.4   License to Customer Data.  Customer hereby grants to Brava a non-exclusive, royalty-free, fully paid up, non-sublicensable (except to contractors and consultants performing services on behalf of Brava), non-transferable (subject to Section 11.7) right and license to copy, distribute, display, create derivative works of and otherwise use the data, files and information submitted, transmitted, uploaded or otherwise provided by Customer via, or otherwise in connection with Customer’s access to and use of, the Brava Platform (the “Customer Data”) to (a) provide the Brava Platform and otherwise perform Brava’s obligations under this Agreement and (b) improve and develop Brava’s products and services in an anonymized and aggregated manner that will not explicitly identify any individual.  Brava will not use the Customer Data for any purpose other than as expressly set forth in the foregoing sentence, and for additional clarity, Brava’s products and services are not used to train any third party LLMs and Brava will also not use the Customer Data to train or develop models or algorithms, including any third party LLMs, without the Customer’s prior written consent.

1.5   Data Security and Privacy. Brava will maintain commercially reasonable administrative, technical, and physical safeguards to protect Customer Data against unauthorized access, use, disclosure, alteration, or destruction. Brava will maintain a SOC 2 attestation covering the Brava Platform and will provide its most recent report to Customer annually upon request. Customer Data will be encrypted in transit using TLS 1.2 or higher and at rest using AES-256 or an equivalent standard. Brava will notify Customer without undue delay, and no later than seventy-two (72) hours after becoming aware of a confirmed Security Incident involving Customer Data and will provide reasonable information regarding the incident and remediation efforts. ‘Security Incident’ defined as any actual orreasonably suspected unauthorized access to, or acquisition, use, disclosure, alteration, or destruction of, Customer Data. Upon Customer's written termination or expiration of this Agreement, Brava will provide a reasonable export of Customer Data and delete Customer Data from its production systems within ninety (90) days, except where retention is required by law or for backup and disaster recovery purposes. Brava will provide its current list of sub-processors upon request and remain responsible for sub-processor compliance. Additional information regarding Brava's security practices and compliance posture is available at  trust.getbrava.ai.

1.6   Feedback.  Customer may from time to time provide suggestions, comments for enhancements or functionality or other feedback (“Feedback”) to Brava with respect to the Brava Platform or Evaluation Services.  Customer hereby grants to Brava a royalty-free, fully paid up, worldwide, transferable, sublicensable (through multiple tiers), irrevocable, perpetual license to (a) copy, distribute, transmit, display, perform, and create derivative works of the Feedback, and (b) use the Feedback and/or any subject matter thereof, including without limitation, the right to develop, manufacture, have manufactured, market, promote, sell, have sold, offer for sale, have offered for sale, import, have imported, rent, provide and/or lease products or services which practice or embody, or are configured for use in practicing, the Feedback and/or any subject matter of the Feedback.  Brava will have full discretion to determine whether to use the Feedback.  Customer acknowledges and agrees that Feedback is not Customer’s Confidential Information (as defined below).

1.7   Evaluation Services.  From time to time, Customer may be invited to try certain services at no charge for a free trial or evaluation period or if such services are not generally available to customers (collectively, “Evaluation Services”).  Evaluation Services will be designated as beta, pilot, evaluation, trial, limited release or the like.  Evaluation Services are for Customer’s internal evaluation purposes only and, notwithstanding anything to the contrary set forth herein, are provided “as is” without warranty of any kind, and may be subject to additional terms.  Unless otherwise stated, any Evaluation Services trial period will expire sixty (60) days from the trial start date.  Brava may discontinue Evaluation Services at any time in its sole discretion and may never make them generally available.  Brava will have no liability for any harm or damage arising out of or in connection with any Evaluation Services.

1.8   Third Party Services.  The Brava Platform may enable access to or integration with certain third party services, products, solutions, software, application programming interfaces and/or other technology which are currently or may be in the future utilized by Customer and with respect to which Customer has a separate contractual relationship with the applicable third party (collectively, the “Third Party Services”).  The Third Party Services include AI Technology, including LLM.  The Third Party Services may also be subject to additional terms and conditions, privacy policies, or other agreements with such third party, and Customer may be required to authenticate to or create separate accounts to use Third Party Services.  Some Third Party Services may provide Brava with access to certain information that Customer has provided to such Third Party Services.  Any data, information or other materials related to Customer made available, collected via or received by Brava from any Third Party Service will be deemed Customer Data. Brava has no control over and is not responsible for such Third Party Services, including the accuracy, availability, reliability or completeness of information shared by or available through the Third Party Services, or on the privacy practices of the Third Party Services.  Brava will not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any Third Party Services.  Any dealings Customer has with third parties while using the Brava Platform are between Customer and the third party.  Brava is not liable for any loss caused by or claim that Customer may have against any such third party or that arise under Customer’s agreements with any such third party.

3.1   Fees; Payment Terms.  In exchange for use of the Brava Platform and the rights granted pursuant to this Agreement, Customer agrees to pay to Brava the fees set forth on Brava’s website or in the Order Form, if applicable, in accordance with the terms and conditions set forth herein and therein.  Customer acknowledges and agrees that the pricing information, including any discounts offered by Brava hereunder, is Brava’s Confidential Information, and Customer may not disclose such pricing information to any third party without Brava’s prior written consent.  Unless otherwise set forth on Brava’s website or in the Order Form, as applicable, the fees will be payable annually in advance.  Customer authorizes Brava (through its Payment Processor (as defined below)) to automatically bill Customer’s payment instrument in advance on such periodic basis in accordance with the terms of the applicable payment plan set forth on Brava’s website or in the Order Form, as applicable, until Customer terminates their account, and Customer further agrees to pay any charges so incurred.  Customer represents and warrants that the information provided with respect to such credit card or other payment instrument is true and that Customer is authorized to use such payment instrument.  Customer will promptly update such information if there are any changes thereto.  Payment obligations are non-cancelable and all fees paid are non-refundable.  Past due amounts shall bear a late payment charge, until paid, at the rate of one and one half percent (1.5%) per month or the maximum amount permitted by law, whichever is less.

3.2   Payment Processing.  To facilitate payment processing for the Brava Platform, Brava has engaged Stripe, Inc. and its affiliates (“Stripe”, and collectively with any other payment processing service that Brava engages, the “Payment Processor”).  The payment processing services are subject to the Stripe terms and conditions and other policies available at https://stripe.com/legal and Stripe’s Global Privacy Policy available at: https://stripe.com/privacy (collectively, the “Stripe Agreements”) or the applicable Payment Processor’s terms and conditions, privacy policy, and all other relevant agreements (collectively, with the Stripe Agreements, the “Payment Processor Agreements”).  By agreeing to this Agreement, Customer also agrees to be bound by the applicable Payment Processor Agreement, as the same may be modified by the applicable Payment Processor from time to time.  Customer hereby authorizes the applicable Payment Processor to store and continue billing Customer’s specified payment method even after such payment method has expired, to avoid interruptions in payment for Customer’s use of the Brava Platform.

3.3   Net of Taxes.  All amounts payable by Customer to Brava hereunder are exclusive of any sales, use and other taxes or duties, however designated, including without limitation, withholding taxes, royalties, know how payments, customs, privilege, excise, sales, use, value added and property taxes (collectively “Taxes”).  Customer will be solely responsible for payment of any Taxes, except for those taxes based on the income of Brava.  Customer will not withhold any Taxes from any amounts due Brava.

4.1   Term; Termination.  This Agreement will commence on the Effective Date and continue for the initial term or initial trial term set forth in the applicable Order Form or otherwise indicated on Brava’s website when Customer subscribes to the Brava Platform (“Initial Term”).  Following the Initial Term, unless otherwise set forth on the applicable Order Form, this Agreement will automatically renew for additional terms of equal duration (each, a “Renewal Term”, and all Renewal Terms, together with the Initial Term, the “Term”), unless either Party provides written notice to the other Party of its intention not to renew this Agreement at least ten (10) days’ prior to the end of the Initial Term or the then-current Renewal Term.  In addition, either Party will have the right to terminate this Agreement upon written notice to the other Party if such other Party materially breaches this Agreement and fails to cure such breach within thirty (30) days of written notice thereof. During any pilot period set forth on an Order Form, Customer will have the right to terminate such pilot period at any time upon written notice to Brava prior to the end of such pilot period.

4.2   Effect of Termination.  In the event that this Agreement expires or is terminated for any reason, (a) all rights granted to Customer with respect to the Brava Platform will immediately terminate, (b) Brava will cease providing Customer with the Professional Services, if applicable, and all Order Forms will immediately terminate, and (c) Customer will (i) cease use of the Brava Platform, and (ii) pay to Brava all amounts due and owing under this Agreement and all Order Forms (to the extent not previously paid).  In addition, upon expiration or termination of this Agreement, each Recipient (as defined below) will return to the Discloser (as defined below) or destroy, at the Discloser’s election, all of the Discloser’s Confidential Information and all copies or other tangible embodiments thereof.

4.3   Survival.  Upon expiration or termination of this Agreement, all obligations in this Agreement will terminate, provided that Sections 1.3 (Restrictions and Responsibilities), 1.6 (Feedback), 2 (Brava Platform and Customer Data Ownership; Reservation of Rights), 3 (Fees; Payment Terms), 4 (Term; Termination), 5 (Confidentiality), 6.2 (Disclaimers), 7 (Limitations of Liability), 8 (Indemnification), 10 (AI Technology) and 11 (General) will survive.  

5.1   Definition of Confidential Information.  “Confidential Information” means, subject to the exceptions set forth in Section 5.2 hereof, any information or data or materials, regardless of whether it is in tangible form, that is disclosed or otherwise made available by a Party (the “Discloser”) to the other Party (the “Recipient”) and that (a) the Discloser has marked as confidential or proprietary, or (b) the Discloser identifies as confidential at the time of disclosure with written confirmation within fifteen (15) days of disclosure to the Recipient; provided, however, that reports and/or information related to or regarding the Discloser’s business plans, business methodologies, strategies, technology, specifications, development plans, customers, prospective customers, partners, suppliers billing records, pricing information, and products or services will be deemed Confidential Information of the Discloser even if not so marked or identified, unless such information is the subject of any of the exceptions set forth in Section 5.2 hereof. Customer Data will be deemed Customer’s Confidential Information regardless of whether it is marked or identified as confidential.

5.2   Exceptions to Confidential Information.  Confidential Information will not include any information which: (a) the Recipient can show by written record was in its possession prior to disclosure by the Discloser hereunder, provided that the Recipient must promptly notify the Discloser of any prior knowledge; (b) is or becomes generally known by the public other than through the Recipient’s failure to observe any or all terms and conditions hereof; or (c) subsequent to disclosure to the Recipient by the Discloser, is obtained by the Recipient from a third person who is not subject to any confidentiality obligation in favor of Discloser.

5.3   Use and Disclosure of Confidential Information.  The Recipient may only use the Confidential Information for the purpose of performing its obligations and exercising its rights hereunder.  The Recipient must keep secret and will never disclose, publish, divulge, furnish or make accessible to anyone any of the Confidential Information of the Discloser, directly or indirectly, other than furnishing such Confidential Information to (a) the Recipient’s employees and contractors who are required to have access to such Confidential Information in connection with the performance of the Recipient’s obligations, or the exercise of the Recipient’s rights, hereunder, and (b) professional advisers (e.g., lawyers and accountants), in each case, during the time that the Recipient is permitted to retain such Confidential Information hereunder; provided that any and all such employees or contractors are bound by written agreements or, in the case of professional advisers, ethical duties, respecting the Confidential Information in the manner set forth in this Agreement.  The Recipient will use at least reasonable care and adequate measures to protect the security of the Confidential Information of the Discloser and to ensure that any Confidential Information of the Discloser is not disclosed or otherwise made available to other persons or used in violation of this Agreement.

5.4   Disclosures Required by Law.  In the event that the Recipient is required by law to make any disclosure of any of the Confidential Information of the Discloser, by subpoena, judicial or administrative order or otherwise, the Recipient will first give written notice of such requirement to the Discloser, and will permit the Discloser to intervene in any relevant proceedings to protect its interests in the Confidential Information, and provide full cooperation and assistance to the Discloser in seeking to obtain such protection.

6.1   Mutual Representations and Warranties.  Each Party represents and warrants to the other Party that (a) such Party has the required power and authority to enter into this Agreement and to perform its obligations hereunder, (b) the execution of this Agreement and performance of its obligations thereunder do not and will not violate any other agreement to which it is a party, and (c) this Agreement constitutes a legal, valid and binding obligation when signed by both Parties.  In addition, Customer represents, warrants and covenants that (i) it has all rights necessary to permit Brava to use the Customer Data as contemplated hereunder and (ii) the Customer Data will be true, accurate and complete.  

6.2   Disclaimers.  EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE BRAVA PLATFORM AND THE PROFESSIONAL SERVICES ARE PROVIDED ON AN “AS-IS” BASIS AND BRAVA DISCLAIMS ANY ADDITIONAL REPRESENTATION OR WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED (EITHER IN FACT OR BY OPERATION OF LAW), OR STATUTORY, AS TO ANY MATTER WHATSOEVER.  BRAVA EXPRESSLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUALITY, ACCURACY, TITLE, AND NON-INFRINGEMENT.  BRAVA DOES NOT WARRANT THAT THE BRAVA PLATFORM IS ERROR-FREE OR THAT OPERATION OF THE BRAVA PLATFORM WILL BE SECURE OR UNINTERRUPTED.

7.1   Disclaimer of Consequential Damages.  EXCEPT FOR LIABILITY ARISING FROM (A) CUSTOMER’S BREACH OF SECTION 1.3 (RESTRICTIONS AND RESPONSIBILITIES) ABOVE AND (B) EITHER PARTY’S BREACH OF SECTION 5 (CONFIDENTIALITY) ABOVE, IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY SPECIAL, INDIRECT, RELIANCE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND, LOST OR DAMAGED DATA, LOST PROFITS OR LOST REVENUE, WHETHER ARISING IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, EVEN IF A PARTY HAS BEEN NOTIFIED OF THE POSSIBILITY THEREOF.

7.2   General Cap on Liability.  EXCEPT FOR LIABILITY ARISING FROM (A) CUSTOMER’S BREACH OF SECTION 1.3 (RESTRICTIONS AND RESPONSIBILITIES) ABOVE, (B) EITHER PARTY’S BREACH OF SECTION 5 (CONFIDENTIALITY) ABOVE, AND (C) A PARTY’S INDEMNIFICATION OBLIGATIONS SET FORTH IN SECTIONS 8.1 AND 8.2 BELOW, AS APPLICABLE, UNDER NO CIRCUMSTANCES WILL EITHER PARTY’S LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATING TO THIS AGREEMENT (INCLUDING BUT NOT LIMITED TO WARRANTY CLAIMS), REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE AGGREGATE FEES PAID BY CUSTOMER TO BRAVA UNDER THIS AGREEMENT DURING THE TWELVE (12) MONTHS PRECEDING THE CLAIM.  THIS LIMITATION OF LIABILITY IS CUMULATIVE AND NOT PER INCIDENT.  

7.3   Independent Allocations of Risk.  EACH PROVISION OF THIS AGREEMENT THAT PROVIDES FOR A LIMITATION OF LIABILITY, DISCLAIMER OF WARRANTIES, OR EXCLUSION OF DAMAGES IS TO ALLOCATE THE RISKS OF THIS AGREEMENT BETWEEN THE PARTIES.  EACH OF THESE PROVISIONS IS SEVERABLE AND INDEPENDENT OF ALL OTHER PROVISIONS OF THIS AGREEMENT, AND EACH OF THESE PROVISIONS WILL APPLY EVEN IF THEY HAVE FAILED OF THEIR ESSENTIAL PURPOSE.

8.1   Indemnification by Brava.  Brava will indemnify, defend and hold Customer and the officers, directors, agents, and employees of Customer (“Customer Indemnified Parties”) harmless from settlement amounts and damages, liabilities, penalties, costs and expenses (“Liabilities”) that are payable to any third party by the Customer Indemnified Parties (including reasonable attorneys’ fees) arising from any claim, demand or allegation by a third party that the Brava Platform infringes or misappropriates any United States copyright or trade secret (except for claims for which Brava is entitled to indemnification under Section 8.2, in which case Brava will have no indemnification obligations with respect to such claim).  Brava will have no liability or obligation under this Section 8.1 with respect to any Liability if such Liability is caused in whole or in part by: (a) modification of the Brava Platform by any party other than Brava; (b) the combination, operation, or use of the Brava Platform with other product(s), data or services where the Brava Platform would not by itself be infringing; or (c) unauthorized or improper use of the Brava Platform.  If the use of the Brava Platform or any portion thereof by Customer has become, or in Brava’s opinion is likely to become, the subject of any claim of infringement, Brava may at its option and expense (a) procure for Customer the right to continue using the Brava Platform as set forth hereunder; (b) replace or modify the Brava Platform to make it non-infringing so long as the Brava Platform has at least equivalent functionality; (c) substitute an equivalent for the Brava Platform or (d) if options (a)-(c) are not reasonably practicable, terminate this Agreement.  This Section 8.1 states Brava’s entire obligation and Customer’s sole remedies in connection with any claim regarding the intellectual property rights of any third party.

8.2   Indemnification by Customer.  Customer will indemnify, defend and hold Brava and the officers, directors, agents, and employees of Brava (“Brava Indemnified Parties”) harmless from Liabilities that are payable to any third party by the Brava Indemnified Parties (including reasonable attorneys’ fees) arising from, directly or indirectly, any claim, demand or allegation by a third party that arises out of or is in connection with (a) any use by Customer of the Brava Platform in violation of this Agreement, (b) the Customer Data, including Brava’s use of the Customer Data in accordance with this Agreement, or (c) Customer’s violation of any terms and conditions related to and/or governing use of any Third Party Services.

8.3   Indemnification Procedure.  If a Customer Indemnified Party or a Brava Indemnified Party (each, an “Indemnified Party”) becomes aware of any matter it believes it should be indemnified under Section 8.1 or Section 8.2, as applicable, involving any claim, action, suit, investigation, arbitration or other proceeding against the Indemnified Party by any third party (each an “Action”), the Indemnified Party will give the other Party (the “Indemnifying Party”) prompt written notice of such Action.  The Indemnified Party will cooperate, at the expense of the Indemnifying Party, with the Indemnifying Party and its counsel in the defense and the Indemnified Party will have the right to participate fully, at its own expense, in the defense of such Action with counsel of its own choosing.  Any compromise or settlement of an Action will require the prior written consent of both Parties hereunder, such consent not to be unreasonably withheld or delayed.

10.1   AI Technology is new and evolving.  Some AI Technology, including third party LLM made available through the Brava Platform, allow users to submit queries or other prompts, and the AI Technology will generate and return to Customer content, recommendations, data, or other information through the services (“Output”).  

10.2   Customer acknowledges and agrees that, in addition to the limitations and restrictions set forth in this Agreement, there are numerous limitations that apply with respect to AI Technology and the Output it generates, including that (i) it may contain errors or misleading information and may not be accurate or reliable; (ii) AI Technology is based on predefined rules and algorithms that lack the ability to think creatively and come up with new ideas and can result in repetitive or formulaic content; (iii) AI Technology can struggle with understanding the nuances of language, including slang, idioms, and cultural references, which can result in Output that is out of context or does not make sense; (iv) AI Technology does not have emotions and cannot understand or convey emotions in the way humans can, which can result in Output that lacks the empathy and emotion that humans are able to convey; (v) AI Technology can perpetuate biases that are present in the data used to train them, which can result in Output that is discriminatory or offensive; (vi) AI Technology can struggle with complex tasks that require reasoning, judgment and decision-making; (vii) AI Technology require large amounts of data to train and generate content, and the data used to train AI Technology may be of poor quality or biased, which will negatively impact the accuracy and quality of the generated Output; and (viii) AI Technology-generated Output can lack the personal touch that comes with content created by humans, which can make it seem cold and impersonal.

10.3   Customer acknowledges and agrees that AI Technology and the Output are provided as informational tools only and must not be used as the determining factor in making any consequential decisions. Customer will exercise independent judgment and discretion before relying on or otherwise using any Output. Customer acknowledges that: (a) Output is for informational purposes only and is not a substitute for advice from a qualified professional; and (b) AI Technology should not be relied upon as a primary or determinative basis for decisions that have significant legal effect. Except as provided in Section 10.4, Brava bears no liability to Customer or any third party arising from or relating to Customer’s use of AI Technology.

10.4   Brava will comply with any applicable laws, regulations, or ordinances governing Brava’s use of artificial intelligence, including, as applicable, the Colorado Artificial Intelligence Act (C.R.S. § 6-1-1701 et seq.), New York City Local Law 144, the California Consumer Privacy Act regulations regarding Automated Decision-making Technology (Cal. Code Regs. tit. 11, § 7200 et seq.), the European Union Artificial Intelligence Act (Regulation (EU) 2024/1689), or any other federal, state, local, or foreign AI governance requirements (collectively, "AI Laws") in connection with Customer’s use of the Brava Platform as described in this Section 10.

11.1   Force Majeure.  No Party hereto will have any liability under this Agreement for such Party’s failure or delay in performing any of the obligations imposed by this Agreement to the extent such failure or delay is the result of any event beyond such Party’s reasonable control, including: (a) any fire, explosion, unusually severe weather, natural disaster or act of God; (b) epidemic; any nuclear, biological, chemical, or similar attack; any other public health or safety emergency; any act of terrorism; and any action reasonably taken in response to any of the foregoing; (c) any act of declared or undeclared war or of a public enemy, or any riot or insurrection; (d) damage to machinery or equipment; any disruption in transportation, communications, electric power or other utilities, or other vital infrastructure; or any means of disrupting or damaging internet or other computer networks or facilities; (e)  any strike, lockout or other labor dispute or action; or (f) any action taken in response to any of the foregoing events by any civil or military authority.

11.2   Severability.  In the event that any provision of this Agreement is found to be unenforceable, such provision will be reformed only to the extent necessary to make it enforceable, and the remainder will continue in effect, to the extent consistent with the intent of the Parties as of the Effective Date.  The terms and conditions of this Agreement are severable.  If any term or condition of this Agreement is deemed to be illegal or unenforceable under any rule of law, all other terms will remain in force.  Further, the term or condition which is held to be illegal or unenforceable will remain in effect as far as possible in accordance with the intention of the Parties as of the Effective Date.

11.3   Publicity.  Brava may use Customer’s name and logo to identify Customer as a customer on Brava’s website and marketing materials with prior written consent (subject to any approval or consent obligations set forth in the Order Form).

11.4   Relationship of the Parties.  Nothing in this Agreement will be construed to place the Parties in an agency, employment, franchise, joint venture, or partnership relationship.  Neither Party will have the authority to obligate or bind the other in any manner, and nothing herein contained will give rise or is intended to give rise to any rights of any kind to any third Parties.  Neither Party will represent to the contrary, either expressly, implicitly or otherwise.

11.5   Remedies.  Each Party acknowledges that a breach by it of any of the terms of Section 5 may cause irreparable harm to the Discloser for which Discloser could not be adequately compensated by money damages.  Accordingly, Recipient agrees that, in addition to all other remedies available to Discloser in an action at law, in the event of any breach or threatened breach by the Recipient of the terms of this Agreement, the Discloser may seek, from any court of competent jurisdiction and without the necessity of proving actual damages or posting any bond or other security, temporary and permanent injunctive relief, including specific performance of the terms of Section 5.

11.6   Governing Law; Consent to Jurisdiction.  The law, including the statutes of limitation, of the State of Delaware will govern this Agreement, the interpretation and enforcement of its terms and any claim or cause of action (in law or equity), controversy or dispute arising out of or related to it or its negotiation, execution or performance, whether based on contract, tort, statutory or other law, in each case without giving effect to any conflicts-of-law or other principle requiring the application of the law of any other jurisdiction.  Each of the Parties hereto hereby irrevocably and unconditionally consents to submit to the sole and exclusive jurisdiction of the courts of the State of Delaware and of the United States of America for any litigation among the Parties hereto arising out of or relating to this Agreement, or the negotiation, validity or performance of this Agreement, waives any objection to the laying of venue of any such litigation in such courts and agrees not to plead or claim in any such court that such litigation brought therein has been brought in any inconvenient forum or that there are indispensable parties to such litigation that are not subject to the jurisdiction of such courts.

11.7   Assignment; Delegation; Binding Effect.  Neither Party may assign or transfer this Agreement in whole or in part, by operation of law or otherwise, without the prior written consent of the other Party, except that either Party may assign or transfer this Agreement without the written consent of the other Party to an affiliate or corporation or other business entity succeeding to all or substantially all the assets and business of the assigning Party to which this Agreement relates by merger or purchase.  Brava may delegate its duties hereunder to any of its affiliates as necessary to perform its obligations hereunder, provided that Brava will bear full liability and responsibility for their acts and omissions.  Any attempted assignment, delegation or transfer by a Party in violation hereof will be null and void.  Subject to the foregoing, this Agreement will be binding on the Parties and their successors and permitted assigns.

11.8   Notices.  All notices under this Agreement will be in writing and will reference this Agreement.  Notices will be deemed given: (a) when delivered personally; (b) three (3) days after having been sent by registered or certified mail, return receipt requested, postage prepaid; (c) by email for which receipt is confirmed or (d) one (1) day after deposit with an internationally recognized commercial overnight carrier, with written verification of receipt.  All Brava notices to Customer will be sent to the address provided on the Order Form, if applicable, or otherwise associated with Customer’s account, and all Customer notices to Brava will be sent to the address provided on the Order Form, or if there is no Order Form, to 118 W 22nd St, 12th Floor, New York, NY, 10011; provided, that each Party may update its notice address by providing written notice to the other Party in accordance with this Section 11.8.

11.9   No Waiver.  Failure by either Party to enforce any provision of this Agreement will not be deemed a waiver of future enforcement of that or any other provision.

11.10   Complete Agreement.  This Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof.  It supersedes and replaces all prior or contemporaneous understandings or agreements, written or oral, regarding such subject matter, and prevails over any conflicting terms or conditions contained on printed forms submitted with purchase orders, sales acknowledgments or quotations.  To the extent of any conflict or inconsistency between the provisions in the body of this Service Agreement and the Order Form, if any, the terms of this Service Agreement will prevail, unless the Order Form expressly amends a provision in this Service Agreement.