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Brava

AI continuous performance management that starts from the work. Built by Merit Labs, Inc.

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Connect Front to Brava

What is Front?

Front is a customer operations platform where teams work shared inboxes together.

How Brava uses Front

  • Review evidence. Review sentences cite the conversations they came from.
  • Feedback suggestions. Brava suggests feedback from the conversations people handled.

What Brava reads

Reads
Conversations in the shared inboxes you choose: assignments and replies.
Never reads
Personal inboxes.
Who connects it
Your admin connects it once for the company.

Why it matters for reviews

Credit for the reply. Each reply is credited to the teammate who sent it, not just the current assignee.

Shared inboxes only. Brava reads only the shared inboxes selected when Front is connected.

Front and Brava: common questions

Does Brava integrate with Front?

Brava's Front integration is in development. Once it's live, review sentences cite the conversations they came from.

What does Brava read from Front?

Conversations in the shared inboxes you choose: assignments and replies. It never reads personal inboxes.

Who connects Front to Brava?

Your Brava admin connects it once for the whole company.

Does Brava use Front data to train AI models?

No. Your data never trains models.

Related integrations

  • SalesforceThe opportunities each rep moved forward, stage by stage.
  • HubSpotThe deals each rep moved through your HubSpot pipelines.
  • AttioDeal activity from Attio, credited to whoever did it.
  • PipedriveThe deals each rep moved through your Pipedrive pipelines.
  • GongWhat happened on customer calls, from Gong's transcripts.
  • Zendesk SupportThe tickets each agent picked up and resolved.
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